Tuesday, July 16, 2013

National Personal Chef Day, The Return of Twinkies, and Tribute to Led Zeppelin

National Personal Chef Day - You do not have to be a celebrity to eat like one on National Personal Chef Day. Today is the perfect opportunity to enjoy the delicious and affordable creations of a personal chef.

A Personal Chef as Today's Culinary Entrepreneur is a leader in the community who creates value to clients by offering superlative personal service through preparation and safe storage of palate-specific wholesome, delicious food.

Personal Chefs as Culinary Entrepreneurs identify and capitalize on a specific market opportunity by organizing their resources effectively to accomplish positive change in people's lives.

Personal Chefs as Today's Culinary Entrepreneurs embrace a high level of personal, professional and financial risk to pursue opportunity. Culinary Entrepreneurs create their own destinies and reap the benefits. They are take-charge, creative, insightful professionals who influence American foodways of tomorrow.

For the past few months, we have been living in a world without Twinkies. After a union-management stalemate at Hostess, home of those golden tubes of aerated sponge, the company went bankrupt last year and began selling off its brands to various bidders.

Last spring, the private equity firms C. Dean Metropoulos & Co. and Apollo Global Management purchased Twinkies—along with their cousins Ho Hos, Ding Dongs, Fruit Pies, and more—for $410 million, with plans to restore the brands to store shelves by summertime.

This week, Twinkies return to the American pantry, replete with an extended shelf life, thanks to private equity. Simply put, future generations will have access to their snack cakes of choice because carried-interest-earning private equity funds, staffed by current or aspiring members of the 1 percent, provided the financial lifeline that no one else could. A Wall Street bogeyman saved a Main Street brand icon.